Privacy Policy
Last updated: June 17, 2026
This Privacy Policy describes how Tally Technologies LLC (“Tally,” “we,” “us,” or “our”) collects, uses, and protects information in connection with the Tally receptionist platform and our SMS text messaging service. Tally is a technology provider: we supply AI receptionist and messaging tools to service businesses (our “Business Customers,” such as salons). When a Business Customer uses our platform, we also process information about that business’s own customers (“End Users”) on the business’s behalf. This policy covers both relationships.
1. Information We Collect
From our Business Customers, we collect account and contact details (business name, address, owner/staff names, email, phone), the business information and scripts they configure, and billing details processed by our payment processor (Stripe).
From End Users — the customers of a business that uses Tally — we may collect, on the business’s behalf: your mobile phone number, the content of calls and text messages you exchange with the business’s AI receptionist, your name and contact details (if provided), and information about your appointment needs.
2. SMS Messaging Program
Program description: Tally provides a virtual (AI) receptionist to service businesses. When you call a business that uses Tally — for example, a hair salon — your call may be answered by our AI receptionist, which can send you a one-time SMS text message containing a link to book an appointment online. These messages are sent by Tally on behalf of the business, are sent from a phone number assigned to that business, and display the business’s name. Messages are transactional only; we do not send marketing or promotional texts through this program.
How you opt in: You opt in verbally. During your call, the AI receptionist tells you it can text you a booking link, notes that message and data rates may apply and that you can reply STOP to opt out, and asks your permission. We send the booking-link text only if you verbally agree. Consent is not a condition of any purchase. For every message we send, we keep a record of the mobile number, the date and time, and your consent.
How to opt out: Reply STOP to any message at any time to stop all messages. You will receive one final confirmation message and no further messages unless you contact the business again and request one.
Help: Reply HELP to any message, call us at (801) 797-1771, or email us at sales@gettallyai.com.
Message frequency: Typically one message per inbound call. We do not send recurring or automated marketing messages.
Message and data rates: Message and data rates may apply depending on your mobile carrier and plan. We are not responsible for any charges from your carrier.
3. Calls, Recordings, and AI Processing
When you call a business that uses Tally, your call is answered by an automated (AI) virtual receptionist that uses speech and language processing to understand your request, answer questions, and help schedule appointments. Calls and text messages may be recorded and transcribed so the service can operate and so the business can review its own customer interactions. The business you contacted is responsible for providing any notices and obtaining any consents required by law for call recording or monitoring in your location. You may ask to be connected to a person, or contact the business directly, at any time.
We process the content of your calls and messages solely to provide, secure, and improve the service on the business’s behalf. We do not sell this content, and we do not use it for our own marketing or for third-party marketing. Where our AI and communications providers process this content, they do so only to deliver the service to us and are contractually restricted from using it for their own purposes.
4. How We Use Information
We use Business Customer information to provide, bill for, secure, and support the platform. We use End User information solely to deliver the service the business has requested — answering calls, scheduling appointments, sending booking links, and providing customer support — on the business’s behalf. We do not use End User information for our own marketing, and we do not use it for marketing purposes without explicit consent.
5. Information Sharing
We will never share or sell mobile phone numbers or SMS opt-in/consent data with third parties or affiliates for marketing or promotional purposes. No mobile information is shared with marketing companies, lead generators, or data brokers. SMS opt-in consent is not shared with any third party.
We share information only as needed to operate the platform and deliver the service:
- With the Business Customer whose receptionist you contacted — they receive the call and message records for their own customer relationship.
- With service providers that operate the platform on our instructions (processors, not independent marketers): Twilio (telephony and SMS delivery), ElevenLabs (AI voice), Anthropic (AI text processing), Square and similar booking/point-of-sale systems (appointments), Supabase (secure data hosting), and Stripe (Business Customer billing). These providers may process information only to perform services for us and are not permitted to use it for their own marketing. They are not “third parties” in the marketing sense described above.
- When required by law, or to protect the rights, safety, and security of Tally, our Business Customers, or others.
6. Data Retention
We retain information only as long as necessary to provide the service to our Business Customers, to meet legal, tax, and compliance obligations (including records of messaging consent), or as otherwise required by law. End Users may request deletion of their information by contacting us or the relevant business.
7. Data Security
We take commercially reasonable steps to protect information from unauthorized access, including access controls and encrypted data hosting. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our services are not directed to individuals under the age of 18, and we do not knowingly collect information from minors.
9. Supported Carriers
Our SMS service is supported by all major US carriers, including AT&T, Verizon, and T-Mobile, among others. Carrier support may vary, and carriers are not liable for delayed or undelivered messages.
10. Your Choices and Roles
For information processed on a Business Customer’s behalf, that business is the data controller: it controls the data and is responsible for providing privacy notices to its customers and for obtaining any consents required by law, including any call-recording or monitoring notices required in the customer’s location. Tally sends booking and appointment text messages only after the caller gives verbal consent during the call, and honors STOP at any time. If you are an End User and want your information accessed, corrected, or deleted, you may contact the business directly or contact us and we will route your request appropriately.
11. Contact Us
Questions about this Privacy Policy or our SMS practices:
Tally Technologies LLC
7533 S Center View Ct, Ste N
West Jordan, UT 84084
Phone: (801) 797-1771
Email: sales@gettallyai.com
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.